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What Insurance Brokers Do & How They Help Manitobans Save

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April 1, 2021
Updated: January 7, 2024


You know you need insurance, but what’s the best way to get it?

You could try speaking directly to an insurance company, but most don’t work with consumers directly. (And the ones that do will almost certainly try to sell you on their policies—even if those policies don’t align with your needs or budget!)

You could try shopping around between companies yourself, too. But insurance policies can be complex to understand. So you could easily miss important details (or make costly mistakes).

To get the right coverage at a price you’re comfortable with, you need unbiased advice from someone who understands the insurance industry and cares about you as an individual. In other words, you need an Insurance Broker!

As Brokers, we represent you—not the insurance companies. So it’s our job to find you the best coverage for your unique lifestyle at the most affordable price. If you need insurance, you need an Insurance Broker. And in this post, we explain all the reasons why.

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What Is An Insurance Broker?

An insurance broker is someone licensed to sell insurance, and who does so as an intermediary—on behalf of their clients. We sell, solicit, and negotiate insurance policies with multiple insurance companies in order to best serve our clients.

As Insurance brokers, we have access to a wide range of products, coverage options, and prices. This lets us shop around and compare different options, so we can get you the best possible coverage at the most affordable price.

When you work with a broker (like one of our Insurance Advisors), you’re working with someone who knows what they’re doing and who will do all the legwork, ensuring they’re getting you the best coverage to meet your needs. We’ll advocate for you with an insurance company—both when you’re shopping for a policy and when the time comes for you to file a claim.

The Difference Between an Insurance Agent and an Insurance Broker

The primary difference between an insurance broker and an insurance agent is who they represent. Both brokers and agents are licensed to sell insurance products, but a broker represents their clients, so they can work with a variety of different insurance companies, whereas an agent represents only one insurance company.

The Difference Between an Insurance Broker and an Insurance Company

Insurance companies provide the actual insurance policies people buy, but they don’t typically work directly with consumers. And, when they do, they may be biased because they want to see you on their policies.

Insurance Brokers are kind of like the bridge between the insurance companies and you. We know the ins and outs of the companies and how to ask the right questions and find coverage that is unique to your specific situation – we represent you and your best interests.

The Benefits Of Using An Insurance Broker

There are tons of advantages to using an insurance broker!

  1. Brokers have access to many products through different insurance companies.
  2. Their primary objective is to get you, the client, the best product and price to meet your unique needs.
  3. A broker will do all of the work for you, including advocating on your behalf.
  4. Your broker will help you with quotations and claims.
  5. Brokers have extensive experience working with different insurance companies. They’ll be able to give your business to the company that best suits your needs.

At the end of the day, as a client, you can feel good knowing that your broker has your back.

Should I Use An Insurance Broker?

In most cases, you do technically “have to” work with an insurance broker, because there aren’t many insurance companies that work directly with consumers. But, it’s not just a “have to”—you should want to, too!

Securing insurance coverage can be confusing! With so many insurance companies, policies, and coverage options out there, it’s almost impossible to navigate on your own—which is exactly what drives so many Canadians to work with insurance brokers each year.

Another reason to use an Insurance Broker? Insurance policies form legal documents, so working with a professional who knows the ins and outs of that—and can make sure you’re getting the coverage you need—is essential. The last thing you want to do is find out how good or bad your coverage is AFTER a claim has happened. (When you could be in for a big, bad surprise!)

Is Insurance Cheaper Through A Broker?

It’s not so much that insurance is cheaper through a broker—it’s that, in most cases, insurance is only available through a broker. Most of the insurance products brokers sell (for example, property insurance policies) aren’t available in a direct-to-consumer model yet. So there aren’t many other options than to use a broker!

But while we don’t make the plans we have access to cheaper, as Brokers, we understand the ins and outs of insurance policies very well. And we use what we know to save you money! Your Broker can help you take advantage of discounts and shop around to find you the best deal—all in the name of making your insurance as affordable as possible based on your individualized needs.

Do Insurance Brokers Handle All Kinds Of Insurance in Manitoba?

Mostly, yes! At Winnipeg Insurance Brokers, we handle auto insurance, property insurance, travel insurance, commercial insurance, and personal health insurance policies. We also have a licensed Life Insurance Advisor to take care of your Life, Disability, Critical Illness, and mortgage insurance needs.

We can also help you determine the best insurance for your needs, regardless of your situation. If you’re a young adult looking to get your own insurance for the first time and not sure where to start, check out our Young Adult Resource page.

Here we list all the different types of insurance policies you may want to consider and why they may– or may not– offer the right coverage for you.

Do Brokers Handle Insurance Claims in Manitoba?

Yes, brokers can work with and advocate for you when it comes time to file a claim. As a client, your broker can provide you with information and put you in touch with the claims department of your insurance company. They will also follow up with you, and provide as much advocacy as they can as your claim advances.

However, it’s important to note that insurance brokers are not the ones who will decide whether or not your claim is paid. That decision lies solely with the insurance company itself, and it’s subject to that company’s policy guidelines.

How To Choose An Insurance Broker

The role of an insurance broker is similar at most brokerages, but that doesn’t mean every broker — or every brokerage — is the same. Your insurance broker could be by your side through tough times that require filing insurance claims, so the qualities you would look for in any trusted relationship apply here.

We recommend looking for a brokerage that:

  • You connect with
  • Has values similar to yours
  • Is trustworthy and reliable
  • Works with integrity

You may also want to find a brokerage that represents a multitude of insurance companies so that they can provide you with the most competitive options.

The Winnipeg Insurance Brokers Difference

At Winnipeg Insurance Brokers Ltd, we call our brokers Insurance Consultants, because they’re here to support you and consult with you on the insurance you need for every stage of life. We’ll work with you to determine your unique needs and provide recommendations and consultation on what’s best for you. Read up on our vision, values, and why to see if we might be the right fit for your needs.

Already sold on us? That’s great! Whenever you’re ready, feel free to get in touch. Together, we’ll get the ball rolling, and get you the insurance coverage you need