Fraud Blocker


We are a motivated and empowered team of hardworking individuals who are passionate about helping clients navigate the insurance industry.

What's It Like To Work Here?

Why Work Here?

We are a motivated team of hardworking individuals who are passionate about helping clients navigate the insurance industry. We are moving together in one direction, playing off each others’ strengths.

We all understand our role in building and maintaining efficient, clear and consistent processes, because it increases the quality of our services and it supports our culture of getting our work done - while having some fun!

We value all our diversities and our ability to serve clients in many languages. We are inclusive and accepting, without judgment.

People here feel recognized, supported and appreciated, giving us the courage to take new things on and fail sometimes. We are curious and we share well-considered ideas. When we face problems, we seek solutions. We take our work seriously, but not always ourselves. 

We are compassionate. Everyone is heard, everyone matters. We are not afraid to ask for help. We have an open door policy to solve issues. 

We are accountable to one another to get things done. We communicate well and we build trust through clear expectations.

We know our authority and responsibility; and we strive for personal growth and continuous learning. We work with integrity. We support leadership decisions, or we challenge them appropriately. 

We are thriving, laughing, and having fun in a safe, healthy, and respectful environment.

Current Opportunities

Director of Business Development & Commercial Sales

Reporting to the Chief Executive Officer (CEO), the Director of Business Development & Commercial Sales is responsible for identifying, developing, and executing strategic business opportunities that align with the organization’s strategic growth objectives.  The Director also provides leadership and guidance to the business insurance specialists (the commercial insurance team) and holds accountability for the achievement of their collective targets and business unit operations. This role requires a forward-thinking leader with a strong business acumen, exceptional relationship-building skills, and a proven track record in business development and commercial insurance sales. The ideal candidate will thrive in a fast-paced environment and be adept at driving growth and profitability through innovative strategies and partnerships.


Key Responsibility Area:  Business Development

 Client Acquisition and Relationship Management

  • Identify and target prospective centres of influence (COIs) including individuals, businesses, and organizations in need of insurance services that can be facilitated through WIB.
  • Develop and maintain strong relationships with existing partners to ensure their satisfaction, retention, and continued business referrals.
  • Schedule and conduct meetings with potential COIs to understand their needs and propose suitable solutions

Sales Strategy Development

  • Responsible for the creation and execution of a quarterly and annual business plan.
  • In collaboration with the Senior Leadership Team, develop and implement effective sales strategies to achieve company sales targets and expand the client base.
  • Collaborate with the CEO to create and execute campaigns that drive partner lead generation and brand awareness.
  • Budget Management: In partnership with the CEO and the VP Finance, develop and manage the business development and commercial team budgets, ensuring efficient allocation of resources and maximization of return on investment.

Product Knowledge and Presentation

  • Stay updated on the latest insurance products, policies, and regulations.
  • Present and explain insurance solutions and partnership opportunities to business partners, highlighting the benefits and coverage options that meet their specific needs.

Networking and Partnership Development

  • Attend industry and networking events to build relationships and identify new business opportunities.
  • Develop partnerships with other professionals to expand referral networks.
  • Reporting and Analysis
  • Monitor and analyze sales results of COI partnerships, providing regular reports to the CEO and Senior Leadership Team.
  • Use data to identify areas for improvement and adjust strategies accordingly to meet sales goals.

Compliance and Risk Management

  • Ensure all sales activities comply with industry regulations and company policies.
  • Assess and manage risks associated with new business opportunities and client engagements.


Key Responsibility Area:  Commercial Team Leadership

  • The Director is expected to demonstrate strong leadership skills, which includes setting performance goals for the commercial sales team, providing mentorship, and driving sales initiatives to achieve targets. Leadership also involves fostering a collaborative and motivated team environment, ensuring alignment with the company’s strategic objectives, and encouraging professional growth among team members. The Director must lead by example, inspire confidence, and effectively communicate the vision and goals of the business development efforts to both internal teams and external partners.
  • Accountable for the training, support, coaching, and leadership of direct reports.
  • In partnership with the CEO, the Director will enhance, implement, and hold team members accountable to the consistent execution of the Commercial Client Experience Strategic Playbook. This extends to the education, training, and coaching of direct reports.
  • Responsible for ensuring that the team is consistently using the tools and resources available to them governed by the policies of the organization including the use of Epic and Policy Works to create efficiencies in team processes and client experience.
  • Holds overall accountability for the scheduling of team members and resource allocation to always maintain a high degree of client service. This includes managing the internal attendance tracking document as required and ensuring accuracy of the Absence Management program in the payroll system.
  • Accountable for the performance management of direct reports, and for providing recommendations to the CEO and Director of People Experience & Operations on staffing requirements and performance issues.
  • Develop staff performance plans where needed and hold all parties accountable to the plans.
  • Responsible for the creation of performance and career development plans for direct reports.
  • Accountable for creating and executing the commercial team’s quarterly and annual business plan – guiding direct reports in this process and aligning all plans to the overall strategic objectives of the organization.
  • Accountable for the commercial sales team’s combined performance including growth in new business sales, referrals, and retention targets.
  • Responsible for new business generation by sourcing new business sales independently and actively coaching and training the business insurance specialists in business development and growth initiatives. Furthermore is responsible for achieving the retention targets of existing commercial business.
  • Work with the Director of People Experience & Operations in the onboarding process of new divisional sales team members, including active involvement in the recruiting and retention processes.
  • Maintain general insurance license including the completion of annual continuing education requirements.


Key Responsibility Area:    Fostering excellence in teamwork

  • Is an active member of the Senior Leadership Team and proactively participates in and supports the development and execution of strategic, operational, and tactical plans that supports the organization’s goals.
  • Engages with cross-functional team members and respectfully looks for ways to support business growth across all divisions.
  • Attends team and organizational meetings as well as relevant industry-related functions as required.


Other duties as assigned.

Qualifications – Education, Experience & Skills

  • Education: A General Level 2 insurance license is required. A diploma or degree in business is preferred.
  • Experience: Minimum of 5 years of experience in commercial insurance sales with a proven track record of business development and sales success is required. A minimum of 2 years in a leadership role is preferred.
  • Proven track record of achieving business growth and development targets.
  • Strong analytical and strategic thinking abilities.
  • Exceptional communication, negotiation, and interpersonal skills.
  • Ability to build and maintain effective relationships with partners and stakeholders.
  • Proficiency in the Epic BMS and Policy Works is considered an asset.
  • Excellent leadership and team management skills.
  • Strong network within the industry is an asset.
  • Innovative mindset with the ability to adapt to changing market conditions.
  • Possess an excellent can-do attitude and solid interpersonal skills.
  • Intermediate knowledge using Microsoft Office including Excel, Outlook, and SharePoint.
  • Self starter and takes initiative


We offer:

👍 Competitive salary
👍 Monthly sales commissions
👍 Individual and team incentives
👍 Group benefit program
👍 Matched group RRSP program
👍 Continuing education opportunities

👍And more!

If this sounds like a role you’d thrive in with an organization you want to grow your career with, send your resume and cover letter to We thank all interested candidates, however only those considered for an interview will be contacted.

Insurance Consultant

Are you looking for a new career opportunity with a diverse organization? We’re hiring for enthusiastic team members who are excited to take on new challenges and grow with our team. You’ll be a part of a high-performance sales team who works together to achieve their individual and collective goals. We work hard to get our jobs done, all while having some fun!

We are looking for  energetic, experienced individuals to join our team. The successful candidate will be primarily responsible for the sales and servicing of personal lines and Autopac business. A focus on cross-sales of other insurance products will be critical for success.

If you’re driven by achievement, success, continuous development and job satisfaction, this might be the role for you!

Job Duties:

  • Consistently execute on the delivery of the WIB Client Experience Strategy
  • Provide the sales, service, and support of Autopac transactions
  • Manage an existing book of shared personal lines business
  • Build new business opportunities by actively identifying valuable insurance solutions to new and existing clients
  • Achieve new business sales and cross-sales targets
  • Maintain annual continuing education requirements
  • Stay current on industry information, insurance company updates, and company portals
  • Contribute to the positive team environment
  • Accountable for actively and overtly embodying the “why”, vision and values of Winnipeg Insurance Brokers Ltd and act as an ambassador of the organization both with internal and external partners.
  • Other duties as assigned



  • Applicants must hold a minimum Level 1 Agent/Broker General Insurance licence with at least one year of experience. A Level 2 Agent/Broker General insurance license is preferred.
  • IWS certification with Autopac experience is required
  • Experience in personal lines insurance is considered an asset
  • Exudes positive energy and a can-do attitude
  • Fantastic communication and organizational skills
  • Strong computer skills with proficiency with MS Office products and TAM/Epic is considered an asset
  • A criminal record check and bonding application will be required.

We offer:
👍 Competitive salary
👍 Monthly sales commissions
👍 Individual and team incentives
👍 Group benefit program
👍 Matched group RRSP program
👍 Continuing education opportunities
👍 And more!

If this sounds like a role you’d thrive in with an organization you want to grow your career with, send your resume and cover letter to We thank all interested candidates, however only those considered for an interview will be contacted.